• Omni-Channel Audience Growth: Orchestrated a rapid community expansion across four major platforms, highlighted by a 35.6% increase in Instagram followers and a 28.6% growth in TikTok followers within a 90-day contract.

• Massive Reach & Acquisition: Engineered a multi-platform content strategy generating 1.1M+ combined views, with 98.7% of YouTube watch time and 87.3% of Instagram reach originating from new, non-following audiences.

• High-Retention Video Production: Spearheaded the end-to-end production of 35+ monthly assets, maintaining a real-time velocity of 1,700+ views per 48-hour cycle and landing 79.3% of TikTok content on the "For You" Page.

• Platform-Specific Optimization: Scaled X (Twitter) and YouTube subscriber bases by 15% and 22% respectively, while driving a 96% surge in total engagement on X through strategic community management.

• Performance Marketing & Lead Gen: Managed targeted ad campaigns achieving a 20% engagement rate, resulting in 8,295 profile visits and 217 external link taps for conversion-focused lead generation.

• Technical Workflow Management: Directed a remote post-production pipeline to ingest, edit, and schedule daily assets across four distinct platform algorithms, ensuring 100% brand consistency and high-retention pacing.

​• Selected as 1 of 7 exclusive brand advocates by the NHL to architect and execute an innovative digital marketing initiative, significantly scaling league-wide online brand visibility

​• Produced, edited, and scaled high-performing multi-channel digital content and marketing campaigns across a diverse portfolio of 50+ professional sports franchises, leagues, and consumer brands

​​• Orchestrated cross-functional collaboration campaigns with AHL, ECHL, and MiLB organizations to maximize fan engagement and conversion through data-driven digital storytelling and experiential in-person activations​